Pre-Orders lets you sell products before they’re available, capture demand early, and give customers a clear availability date so they can reserve with confidence.
When to use Pre-Orders #
Use Pre-Orders when you want to:
- Launch upcoming products and secure early sales
- Validate demand before restocking
- Manage product releases with clear availability dates
- Offer a flexible preorder experience (Free or Pro)
What customers will see #
Once enabled, customers can:
- See a preorder badge (if enabled)
- View an availability date or countdown
- Place a preorder using your store’s configured flow
Quick setup in 3 steps #
Enable Pre-Orders #
Install and activate the plugin from your WordPress dashboard.
Set up a pre-order product #
Go to:
Products → Edit Product
Enable the Pre-Order option and set the availability date.
Confirm the storefront display #
Open your product page and verify the availability date displays correctly.
If you enabled catalog display in settings, verify it also appears on the Shop page.
Free vs Pro overview #
Free gives you the essentials to start selling pre-orders with basic display and communication.
Pro adds advanced control such as:
- More preorder modes
- Pay Later workflows
- Additional email templates
- Expanded automation and checkout controls
Next steps #
- How to Configure Pre-Order Modes
- How to Customize Text & Labels
- How to Manage Notifications
- How to Use Email Templates
- How to Use Pay Later (Pro)
Summary #
Pre-Orders helps you sell early, communicate availability clearly, and increase customer confidence before a product is released.