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Buy X Get Y Free Cross-Sell

3 min read Updated April 17, 2026 By the Bright Plugins team

Summary
This cross-sell BOGO deal gives customers a different product for free when they buy a main item. It’s ideal for accessories, bundles, and complementary products.

Context#

Buy X Get Y Free helps you increase perceived value and introduce related products without using coupons. It works especially well when Product B complements Product A.

What you can achieve#

  • Promote a bundle-like offer with a simple rule.
  • Increase average order value and product discovery.
  • Display a clear cross-sell message on the product page.

img – Product page – BOGO card – Buy X Get Y Free cross-sell

How this use case is configured#

Purchase These Products (Trigger)#

  1. Go to Bright Plugins Pro → BOGO Deal → Rules.
  2. Click Add Rule.
  3. In Purchase These Products:
    • Product: select Product A (the main product).
    • Required Quantity: set to 1 (or the quantity you want to require).
BOGO cross-sell rule: Buy x Get y free

Receive These Products (Reward)#

  1. In Receive These Products:
    • Discount Type: select Free.
    • Product: select Product B (the reward product).
    • Required Quantity: set to 1 (or your desired reward quantity).

img – Receive These Products – discount type free – Product B selected – required quantity 1

Enable and save#

  • Turn the rule toggle ON.
  • Click Save Changes.

img – BOGO Rule header – rule name and enable toggle

Expected result#

When a customer adds Product A to the cart:

  • The BOGO card communicates the free reward.
  • Product B becomes free automatically once trigger conditions are met.
  • The cart clearly shows the discount applied to the reward item.

Key benefits#

  • Encourages customers to try related products.
  • Simple cross-sell strategy managed from one rule.
  • No coupon codes or manual pricing needed.
  • Clear offer display on product and cart pages.

Updated on April 17, 2026 · Need help? Open a support ticket