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Buy 1 Variation Get 1 Free

2 min read Updated April 20, 2026 By the Bright Plugins team

Summary
This use case helps you run a variation-level 2×1 offer so customers receive the same variation for free when they meet the required quantity.

Context#

This promotion is ideal when you sell variable products and want the deal to apply to a specific variation (for example a specific size or color). It keeps the offer clean and avoids giving away a different variation by mistake.

What you can achieve#

  • Offer a clear variation-based 2×1 deal on the product page.
  • Ensure the free item matches the same variation chosen by the customer.
  • Apply the discount automatically in the cart without coupons.

How this use case is configured#

Purchase These Products (Trigger)#

  1. Go to Bright Plugins Pro → BOGO Deal → Rules.
  2. Click Add Rule.
  3. In Purchase These Products:
    • Product: select the specific variation you want to promote (if available in the dropdown).
    • Required Quantity: set to 1.

Receive These Products (Reward)#

  1. In Receive These Products:
    • Discount Type: select Free.
    • Product: select the same variation used in the trigger.
    • Required Quantity: set to 1.

img – Receive These Products – same variation selected – discount type free – required quantity 1

H3: Enable and save#

  • Make sure the rule toggle is ON.
  • Click Save Changes.

img – BOGO Rule header – rule name and enable toggle

Expected result#

When a customer selects that variation and adds 2 units to the cart:

  • The BOGO card appears on the product page.
  • The cart applies one unit as free for the same variation.
  • The pricing reflects the 2×1 offer automatically.

Notes#

  • If your product selector does not list variations, select the parent product and test the rule to confirm it behaves as expected for your store setup.
  • Always test the offer with the exact variation you want to promote before launching the campaign.

Key benefits#

  • Prevents confusion between different sizes or colors.
  • Keeps the promotion precise for variable products.
  • Simple setup without coupons.
  • Clear display on product and cart pages.

Updated on April 20, 2026 · Need help? Open a support ticket